Kim Hyun-joong’s Hallyu Wave washes over Lotte Duty FreePosted: April 6, 2011
The SS501 leader/KEYEAST talent has signed yet another endorsement deal. Mop top Hyun-joong is one of the new models for the Lotte Duty Free Shop.[ Lotte is one of the largest duty free shops in Korea. It prides itself on supplying luxury goods to Koreans and tourists using around 500 companies.] This time the luxury “good” is the flower boy’s posters plastered all over to help boost sales.
Last month (March), he recorded an upbeat and Springy song entitled “So, I’m Loving You” as well as filmed CFs and print ads for the shop. Lotte expressed to the press that Kim Hyun-joong’s immense popularity abroad will have a greater synergy when they place him with their current outstanding celebrity models.
Why does he need another modeling contract? The FlowerKissed fans can not get enough of their favorite singer/actor ….and who wouldn’t want another Kim Hyun-joong poster!
Source: Sports Korea